Thursday, October 6, 2011

Final Project Essay


   The first typographical project assigned was very interesting in the sense that it conformed to every aspect of adobe photoshop and the potential of what could actually be done within the program. in my design, i made it so that the word "Emphasis" was the main focal point by making the font slightly larger than the others and also by having the font bolder and moor interesting so that the viewers eye is immediately grabbed when looking at the picture. after focusing on Emphasis, the eye then jumps to balance at the bottom because of the visual weight of the word itself. then finally the eye goes to contrast because of its structure above balanace and the weight that the word carries. Each word conforms to its typographical basis being that when looking at each word, the word can be understood through its design. For example, the word flow has a very "fluid-like" character to it implying the word is in movement and smooth. By the words applying to the "rule of thirds", it creates a more dynamic design and is more attractive to the eye.